The ''scientific'' aspects of psychology are a concern to many undergraduates, especially those with an arts background. As a result courses in biological psychology tend to be perceived as difficult, and are thus unpopular. However, biological psychology forms part of almost all first year undergraduate courses - so students must study it, and need a textbook that is both accessible and comprehensive. By combining cartoons with traditional text, the authors of this book have produced just that - an engaging, readable text that introduces key topics in biological psychology to those with no prior knowledge of the subject. The comic format will give a veneer of ''simplicity'' that will help to alleviate students'' anxiety about the material, and also encourage memorability of the material. Cartoons also allow for a level of involvement and interaction with the material, especially when it comes to case studies and experiments, and are ideal for showing the diagrammatic elements of biology by becoming part of the dialogue rather than an image beside it. The more traditional text sections of each chapter will consolidate the key learning topics, and can be used as a revision tool. It will also allow for full referencing, further readings recommendations and chapter summaries.

Hersteller:
Wiley-VCH GmbH
amartine@wiley-vch.de
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DE 69469 Weinheim