"Geoff Burch is the master of persuasion"
Allan Pease, International bestselling author of
Why Men Don't Listen and Women Can't Read MapsThis book will change your life. (Is that persuasive enough?)
Getting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it.Irresistible Persuasion presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable.
Irresistible Persuasion shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.
Geoff Burch is the presenter of BBC TV'sAll Over the Shop. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.
INTRODUCTION: LET'S START AT THE VERY BEGINNING.
PART ONE: PLANNING YOUR JOURNEY TO SUCCESSFUL PERSUASION.
CHAPTER 1 GET THE MAP OUT.
This is where we decide where we are going and we find out where we are now.
CHAPTER 2 THE JOURNEY BEGINS.
In which we plan, plot, and equip ourselves for success.
PART TWO: THE JOURNEY.
CHAPTER 3 MONEY GROWS ON TREES.
In which we discover the power of belief and desire against the fear of risk.
CHAPTER 4 I DIDN'T EXPECT THAT.
In which we show how the power of persuasion can control the future.
CHAPTER 5 BORN TO BE BAD?
In which we develop the winning ways that entice people to our point of view.
CHAPTER 6 VERY INTERESTED.
In which we gather the vital information that gives us power.
CHAPTER 7 THE TOUGH OLD MONSTERS OF SALES.
In which we discover the powerful sales techniques that can still work their magic for us now.
CHAPTER 8 WHEN IM CALLING YOU.
In which we discover how sales calls, finding leads and using old-school methods are still powerful in todays business environment.
CHAPTER 9 NOW YOURE ASKING.
In which we discover the incredible power of always asking questions.
CHAPTER 10 THE CUNNING PLAN.
In which we start to pull the threads together by planning who, where, when, why, and how.
CHAPTER 11 A.I.D.A. OLD BUT STILL LOVELY.
In which we learn about A.I.D.A., the classic sales formula that can still be used in every aspect of modern persuasion.
CHAPTER 12 SHOWBUSINESS.
In which we discover the surrounding magic that makes our core skills attractive.
PART THREE: ARE WE THERE YET?
CHAPTER 13 RESISTANCE IS FUTILE.
In which we discover how to tell if someone is interested even when they say theyre not and how we overcome all resistance.
CHAPTER 14 THE PRESSURE GAME.
In which we examine persuasion techniques that may be described as high pressure, but then dont we need a little pressure to succeed?
CHAPTER 15 BIG DECISIONS.
In which we discover whether our subject is being persuaded to make a major or minor decision.
CHAPTER 16 MEASURING SUCCESS.
In which we discover how, in a small decision, a simple yes is all we need for success, but in more complicated decisions it is very hard to know exactly where we are.
CHAPTER 17 IT'S A REAL BARGAIN.
In which we discover the to and fro, the cut and thrust, and the pure fun that is bargaining.
CHAPTER 18 EVERYTHING'S NEGOTIABLE.
In which we learn that there is much more to negotiation than simple bargaining.
CHAPTER 19 PERSUASIVE MARKETING.
In which we find the subjects for our persuasive talents and build their expectations.
PART FOUR: THE PSYCHOLOGY OF PERSUASION.
CHAPTER 20 ITS ALL IN THE MIND!
In which we learn that people make decisions in their heads. When we understand how this process works we can influence the outcome
GOODBYE FOR NOW.
SOME INTERESTING READING.
ABOUT THE AUTHOR.
