Organize customers, craft targeted messages, or host Hangouts with Google's social network Google+ is Google's social network that has the social media world abuzz with excitement. With Google tools like YouTube, Picasa, Blogger, and Picnik being integrated with Google+, marketers will find Google+ is the best way to reach the long-time users of Google's other tools. Google+ expert Jesse Stay shows you how to create and maximize your Google+ presence to connect with your customers. * Explains how to sign up for your account and set up your brand profile * Shows you how to use Circles, craft targeted messages for the Stream, and add multimedia features to your posts * Helps you discover content and the value of the +1 button * Shows you how to be mindful of SEO, so that your Google+ brand page can be found * Addresses using Google+ to launch a product or promote an event Confidently enter the exciting new Google+ social neighborhood with Google+ Marketing For Dummies.

Hersteller:
Wiley-VCH GmbH
product_safety@wiley.com
Boschstr. 12
DE 69469 Weinheim

InhaltsangabeIntroduction 1 Part I: Seeing How Google+ Benefits Marketers 7 Chapter 1: A Marketer's Overview 9 Chapter 2: Getting Started with Google+ 25 Chapter 3: Discovering the "Plus" in Google+ 47 Chapter 4: Embracing the "Google" in Google+ 67 Part II: Fishing Where the Fish Are 83 Chapter 5: Outlining Your Strategy and Your Audience 85 Chapter 6: Building Your Google+ Page Presence and Profile 103 Chapter 7: Building a Search Strategy 125 Chapter 8: Focusing on Real People and Relationships 145 Chapter 9: Utilizing Hangouts to Share Your Brand 157 Part III: Going from Fisher to Fish-Farmer 181 Chapter 10: Advertising with Social Ads 183 Chapter 11: Building Relationships Through Google CRM 199 Chapter 12: Building Website Authority 219 Part IV: Taking Google+ Further 239 Chapter 13: Measuring Google+ Activity 241 Chapter 14: Building Apps on Google+ 257 Part V: The Part of Tens 269 Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271 Chapter 16: Ten Good Google+ Business Practices281 Chapter 17: Ten Rules for Small-Business Success with Google+ 293 Index 303

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