This book reviews the deep historical roots of Asian business ethics and firmly places these into the modern context. From this analysis the various authors review the role of trust in alliances - in general, and in operational detail in several countries in South and East Asia: Malaysia, Japan, Singapore and Korea are featured. Finally we note the need to develop trust looking at the obstacles of understanding these aspects.

HOCK-BENG CHEAH School of Business, University of New South Wales, Canberra, Australia CHEI HWEE CHUA INSEAD, Singapore DIETER ERNST East-West Center, Hawaii SIMON EVENETT World Trade Institute, Switzerland TONY FANG Assistant Professor, Stockholm University School of Business, Sweden ANNA GOUSSEVSKAIA Research Fellow, Unit for the study of Innovation, Knowledge and Organisational Networks, Warwick Business School RENÉ HAAK Deputy Director and Head of Business and Economics Section of the German Institute for Japanese Studies, Tokyo YOKO ISHIKURA ICS, Graduate School of Internation Corporate Strategy, Hitotsubashi University, Tokyo PAWEL KOMENDER Simon, Kucher & Partners, Tokyo JOHN BARRY KOTCH Graduate School of International Studies, Korea GILLCHIN LIM Professor of Asian Studies, Michigan State University LOW SUI PHENG School of Design and Environment, National University of Singapore PHILIPPE RÉGNIER Director, Centre de Recherche sur L'Asie Moderne, Geneva GUNTHER STAHL INSEAD, Singapore LIONEL STAPLEY IVAN TSELICHTCHEV DAVID WONG Asian Strategy and Leadership Institute, Kuala Lumpur, Malaysia MICHAEL YEOH Asian Strategy and Leadership Institute, Kuala Lumpur, Malaysia