A comprehensive, irreverent guide to the inner workings of provocative art collective MSCHF Made by MSCHF is a survey of the work of Brooklyn-based art collective MSCHF, known for their eclectic projects that critique the very areas of popular culture they inhabit. Ranging from a line of designer handbags only visible under a microscope to an anime dating game that helps players generate a functional tax return, MSCHFs works are incisive, often viral, and always instilled with their unique brand of subversive humor. Featuring never-before-seen imagery, this book presents case studies that explore twelve of MSCHFs projects in depth, providing readers with a blueprint of how their works are developed from ideation to release. Written by two of the collectives cofounders, the book features an additional six thematic essays and an archive of every MSCHF artwork to date, together revealing the experimental groups range and evolution. Projects include: Big Red Boot , a pair of cartoonishly large rubber boots; Jesus Shoes , their designer-branded sneakers filled with holy water; ATM Leaderboard , an ATM installed at Art Basel Miami Beach that ranked users by bank balance; and Severed Spots , in which they cut out spots from Damien Hirst prints and sold them as individual art works.

Hersteller:
Phaidon Verlag GmbH
gpsr@phaidon.com
Zähringer Straße 24
DE 10707 Berlin

Lukas Bentel is cofounder and Chief Creative Officer of MSCHF. Kevin Wiesner is cofounder and Chief Creative Officer of MSCHF. Karen Wong is cofounder of the New Museums NEW INC. Amy Adler is one of the leading scholars of Art Law in the United States. Lauren Boyle is the cofounder of DIS, a New Yorkbased collaborative art project. Maurizio Cattelan is an Italian visual artist known for his irreverent approach to art. Blake Gopnik is an art critic and historian of Andy Warhol. Natasha Jen is a partner at Pentagram. Sean Monahan is a cofounder of the trend forecasting group, KHOLE. Lydia Pang is a cofounder of the creative strategy studio, MØRNING.