Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 68 % - B, University of Sunderland (Faculty of Business and Law), language: English, abstract: This essay consists out of three parts. Part one: Literature Review Consumer Perceptual Processes' Part two: Statement Analysis, As a part of our marketing strategy we introduce new products very frequently' Part three: Focus Groups, Applied Example

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