Electronic Commerce (EC) India is an evolving concept, which has shown the signs of growth but not to its true potential1. Internet & Mobile Association of India (IAMI) reports that EC in India is expected to be Rs. 15,000 crore by 2010. The outlook for the years ahead is even more exciting as predicted by various organizations like IAMI and NASSCOM. It is against this back drop even the Government of India has long recognized the need for development of ICT as the growth engine of the Indian economy. Development of ICT will be the back bone for the development of EC. Electronic Commerce applications can make it easier for the country to better integrate with the global markets. B 2 C EC in India due to various factors like lack of infrastructure, economic, socio-political frame work for the development of EC in comparison to many other countries. There has been no attempt to study the problems and prospects of EC in India in a comprehensive manner, hence this study. This book is intended for the usage of Researcher in Business Administration, Policy makers and organizations in particular B 2 C EC firms.

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Prof. Murali Manohar is an MBA and M.Com, M. Phil before securing the Ph. D in E Commerce from Sri Venkateswara University. Completed FDPM from the prestigious I I M-A. Authored more than 30 papers in peer reviewed journals. Reviewes paper for Int. journals of leading publishers. A person close to 25 yrs of experience in academics & industry.