Drawing on his experience as an evolving consultant and business strategist, the researcher explains how adoption of CRM technology in e-commerce firms can create sustainable competitive advantage. This book presents a historical background of commerce in Nigeria, including the achievements, setbacks and opportunities in global e-commerce sector. The aim of CRM Technology as a Tool for Business Growth and Economic Advancement is to provide a blueprint for bringing innovation to the core of modern-day business management, and organizational culture. The book covers topics like e-business, internet technology, research and development (R&D), artificial intelligence (AI), security systems, cybercrime, CRM systems, competitive advantage etc. It also provides an overview of idea management at Jumia Nigeria through the years, with explanations on how the e-commerce company maximized opportunities from FDI and ICT to achieve incremental profits and dominate the Nigerian business environment. This book contains a guide on improving internal and external customer service.

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Mr. Chimezie Kingsley Irobiko writes on www.meziesblog.com. He provides academic writing services such as Thesis, Dissertations, Research Proposals and Personal Statement in different disciplines. The novelist and seasoned author studied Govt and Public Administration in Abia State University. He is from Nkpa in Bende LGA of Abia State, Nigeria.